Ricta Wheels emerged from the Flip Skateboards camp being founded Jeremy Fox and Ian Deacon, in 2002. The company hails from Santa Cruz, California and has been a pioneer in skateboard wheel technology ever since.

Ricta Wheels are all about speed and control. They’ve consistently improved their wheels using their signature “Rapido” Urethane formula. Their wheels are designed for maximum speed while maintaining a smooth roll, and Ricta Wheels was among the first to develop “core” wheel technology, which significantly impacted skateboard wheel performance.

Their best-selling wheels: Ricta Clouds are well known for their smooth ride and versatility across various terrains.

Team Riders for Ricta Wheels over the years include: Arto Saari, Bob Burnquist, Brandon Westgate, Cairo Foster, Caswell Berry, Curren Caples, David Gonzalez, Greg Lutzka, Jerry Hsu, Louie Lopez, Nyjah Huston, Rune Glifberg, Tom Asta, Tom Penny, Tommy Sandoval.

Ricta Wheels Skateboarding Videos:

Ricta Wheels: Are All Soft Skateboard Wheels the Same? | Ricta Clouds

"As the most diverse wheel family in skateboarding, Ricta Clouds unlock the roughest of spots. From bricks to barriers, ditches to DIYs, Clouds deliver a smooth ride at and between nearly any spot. With choices ranging between three hardnesses and a variety of sizes, Ricta offers a soft skateboard wheel for every terrain."

"Ricta Clouds were one of the only scaled down in size soft wheels available that would fit well on a standard skateboard without too much need for risers. They've slimmed the profile down to fit skates even better plus have three different hardnesses in a bunch of different sizes which is why they have stayed stocked up in our shop."

"I've skated all 3 kinds over the years, and they're a game changer for skating rough, crusty spots. Apart from having to do shuv and 180 tricks spot on because of the grippiness, I've never had any problems sticking with grinds that a little wax couldn't solve. I keep a normal street setup with Spitfire F4s and one with the softest Clouds as a all terrain setup."

Ricta Wheels: The Smoothest Roll in Skateboarding

"Nyjah Huston rolling down Hollywood Blvd"

Ricta Wheels: Blake Johnson takes Ricta Clouds to the Streets

"ATV Blake Johnson hits the street with a fresh set of Ricta Clouds. Despite the crust, the clouds handle anything Blake throws their way."

"Best wheel for cursing to class hands down. If you are a college student, and don't want a separate cruiser, get these."

"My 92a 52mm clouds just arrived today and I have not stopped saying wow, I cannot put in to words how happy these wheels make me!"

"Love the 92a's. Perfect softness for rough ground, getting to and shredding spots, plus plenty of slide for powerslides (to actually slow down/stop, you do need more speed than a 101a to powerslide these imo but it's very very doable)"

"Bought a set of 78a in 56mm. I was blown away at how fast they are for a soft wheel and they make rough terrain manageable."

"I got these wheels today and I'm in love. They're soooooo smooth on rough ground and they're good for technical skating."

Ricta Wheels: Chaz Ortiz Rides Rapido Urethane Skate Wheels

"Chaz Ortiz Introduces Rapido, Ricta's most balanced formula for maximum speed and smooth control. Right out the package, Rapido offers longer slides when you want it and increased control every time you need it. Ricta Rapido guarantees a longer roll with fewer flat-spots."