In the late 1990s, skateboarding was undergoing a transformative phase, and amidst this evolution, Deca Skateboards emerged as a beacon of creativity and innovation. Founded in 1999 by the legendary Daewon Song, Deca Skateboards was born out of a desire to break free from the corporate-dominated skateboarding industry of the time. Based in California, the brand quickly became a symbol of rider-driven ingenuity and originality.
The Dream Team
Deca Skateboards assembled a powerhouse team of riders who brought their unique styles and talents to the forefront. The roster included skateboarding icons such as Daewon Song, Chris Haslam, JB Gillet, Marcus McBride, Shiloh Greathouse, Cooper Wilt, and Brian Hoard, among others. Each team member contributed to the brand's identity, showcasing groundbreaking tricks and pushing the boundaries of what was possible on a skateboard.
Specialization and Signature Style
Deca Skateboards was renowned for its innovative deck designs and commitment to quality. The brand prioritized creating boards that reflected the individuality of its riders, blending functionality with artistic expression. Deca's products were celebrated for their reliability and performance, making them a favorite among skaters seeking both style and substance.
Beyond their products, Deca Skateboards made a significant impact through their video projects. Their first full-length video, "Second to None," released in 2001, remains a classic in skateboarding history. Featuring jaw-dropping tricks and creative lines, the video captured the essence of Deca's ethos and left an indelible mark on the skateboarding community.
Notable Moments and Legacy
One of the most iconic moments in Deca's history was Daewon Song's part in "Second to None." His unparalleled creativity and technical prowess, including his legendary schoolyard table tricks, solidified his status as one of the greatest skateboarders of all time. The video also highlighted the talents of the entire team, showcasing their diverse styles and contributions to the sport.
Despite its relatively short lifespan—Deca Skateboards ceased operations in 2002—the brand's influence continues to resonate within the skateboarding world. It served as a platform for riders to express themselves authentically and inspired countless skaters to push their limits.