Primitive Skateboarding is a skateboard company which was created in 2008 by skateboarding legend Paul Rodriguez, along with Heath Brinkley, Andy Netkin, Jay Partow, and Jubal Jones. It began as a skateboard, skate shoe, and apparel shop located in Encino, California. Since then, Primitive has grown into a well-known brand in the skateboarding world and is now headquartered in Los Angeles, California.

Primitive offers a wide range of skateboard-related products, including hardgoods (decks, wheels, griptape, hardware), apparel (tees, fleece, jackets, tops, bottoms), and various accessories (bags, banners, key chains, stickers, trays, wallets, etc.).

Primitive Skateboarding constantly sponsors a talented team of skateboarders - with notable riders being Paul Rodriguez himself, Tiago Lemos, Miles Silvas, Franky Villani, and Robert Neal, among others.

Primitive has collaborated with other brands and artists, releasing limited-edition collections and decks. The brand has gained recognition globally and continues to be influential in the skateboarding world.

Primitive Skate Videos

Primitive Skate Presents: Opal Promo Skate Video

"Primitive presents: Opal Promo Video. Featuring Paul Rodriguez, Devine Calloway, Carlos Ribeiro, Shane O'Neill, Brian Peacock, Nick Tucker, Trent McClung and a full part from our newest pro Diego Najera. Filmed/Edited by: Kevin Perez"

"This edit is just oh my god Diego i dont have words to say how you skateboarding is so an inspiration thanks for the skate"

"some people were born to skate aye. just this gang. one of the best skating crews out there right now"

Primitive Skate "Never" Skate Video

"Primitive Skateboarding is proud to present “Never”, featuring Paul Rodriguez, Diego Najera, Wade Desarmo, Nick Tucker, Devine Calloway, Carlos Ribeiro, Trent McClung, Brian Peacock, Bastien Salabanzi, Franky Villani, Robert Neal, Marek Zaprazny and Roman Lisivka. The majority of “Never” was filmed over the course of three months on filming trips to Athens, Paris and Shanghai with some additional footage that needed to see the light of day!

Directed and Edited by: Alan Hannon Filmed by: Kevin Perez and Alan Hannon Additional Editing: Kevin Perez"

"Heath was right when he told me the type of people primitive looks forward to having is quality of style, variety of tricks, and personality of the person!! And all these skaters on this team is Ridiculously amazing!!"

"Everyone killed it! Trent had the best part in my opinion style and tricks for days"

Primitive Skate | ENCORE Skate Video

"One year in the making.. We are proud to present our newest film, ENCORE.

Directed and Edited by: Alan Hannon

Filmed by: Alan Hannon, Eric Iwakura, Alex Kissinger and Bobby Bils

Art Direction and Motion Design: Blaine Birardi
Intro: 0:00
Franky Villani: 0:59
Carlos Ribeiro: 6:35
Giovanni Vianna: 10:39
Wade Desarmo: 14:17
JB Gillet: 15:26
Robert Neal: 15:42
Spencer Hamilton: 16:09
Trent McClung: 18:04
Marek Zaprazny: 21:52
Jen Soto: 22:40
Brian Peacock: 23:06
Bastien Salabanzi: 23:45
Roman Lisivka: 23:52
Devine Calloway: 24:08
Patrick Zentgraf 24:24
David Jakinda: 25:01
Charlie Munro: 25:20
Pedro Biagio: 25:55
Tre Williams: 27:08
Miles Silvas: 29:30
Tiago Lemos: 34:18
Credits: 39:29"

"That frontside lipslide up the rail by Carlos was crazy!"

"giovanni’s part - music, editing, filming, personal style, the whole thing was inspiring."

"Miles’ part was so clean and perfect. Every trick. Perfect music to his style. One of the best parts in skateboarding in years."

"Primitive Skate | CALL WAITING Skate Video"

"CALL WAITING features full parts from Sweden's David Jakinda and Germany's Patrick Zentgraf, as well as appearances from the entire Primitive skate team. Music By: LNDN DRGS"

"Haven’t seen much footage of Patrick ever but his section was amazing"

"Damn Primitive has some of the best edits!"

"I don’t know if I want to skate or dance after watching this. Excellent edit....also good to see PRod on his board again"

DAYDREAM | A Primitive AM Skate Video

"We are very proud to present our newest film, DAYDREAM.

Starring Filipe Mota, Kyonosuke Yamashita, and Dylan Jaeb.
Directed and Edited by Alan Hannon.
Filmed by Eric Iwakura, Alex Kissinger, and Alan Hannon.
Motion Graphics and art design by Blaine Birardi.

00:00–01:12 Intro
01:13–06:09: Filipe Mota
06:10–09:46: Team Montage
09:47–16:19: Kyonosuke Yamashita
16:20–22:36: Dylan Jaeb
22:37–27:17: Credits "

"Primitive now is what Girl was to my generation in the early 2000s. Great editing, great directing, great image quality! A good skate video makes you feel things, inspired, happy, amazed, etc. This vid did that for me! As a Primitive vid usually does lol"

"Respect for all of them, but Kyonosuke killed that! He is mix of hardcore, creativity and style. 16:03 is a trick of the year for me."

"Primitive videos make me FEEL something. They’re not just skate videos, they are a visual representation of the emotional side of skateboarding. You feel like you’re winning alongside these guys, like their triumph is your triumph. Honestly, I feel the love these guys have for skateboarding and for each other. That’s what skateboarding is all about."

"Makes sense that the opener and ender was Fillipe and Dylan respectively, concidering the mind-boggling enders on iconic spots; however Kyonosuke's part was a legit masterpiece I think. The style, the quick-feet lines mixed in with bangers, and all around good trick selection (not to mention the music and edit) made me feel something I haven't felt in a while when it comes to skateboarding. Great job to everybody involved!"

"This skating is insane, and so is the filming and editing. But what I love the most about this is how much fun everyone is clearly having. This is a dope crew."

"Skateboarding has been missing this for quite some time. There’s something special about this video. It feels complete and whole; it shows not just skateboarding but why we skateboard."