Rolling with Hard Luck Mfg: A Skateboarding Legacy

In the vibrant world of skateboarding, where creativity meets grit, Hard Luck Mfg has carved out a unique niche. This brand, with its roots deeply embedded in skate culture, is more than just a name—it's a lifestyle, a statement, and a testament to the spirit of skateboarding.

The Genesis of Hard Luck Mfg

Hard Luck Mfg was born from a spark of creativity and camaraderie. The story begins with skateboarding legend Mark Gonzales, affectionately known as "The Gonz," who sketched a skull underlined with a pen and wrench. He handed this design to his long-time friend, Jason Jessee, with the suggestion to turn it into a brand. And so, Hard Luck Mfg came to life. Initially, the brand focused on skateboard wheels and clothing, with its products exclusively available in Japan. Over time, it expanded its horizons, introducing high-performance skateboard bearings and becoming a global name in the skateboarding community.

The Team Behind the Brand

Hard Luck Mfg is supported by a team of exceptional skateboarders, often referred to as "Team Go Fast." These riders embody the brand's ethos of pushing boundaries and embracing the thrill of the ride. While specific names of team members may vary over time, the collective spirit remains consistent—dedicated, daring, and dynamic.

Specialization and Signature Style

What sets Hard Luck Mfg apart is its commitment to quality and authenticity. The brand specializes in high-performance skateboard bearings, designed specifically for skateboarding rather than repurposed from other industries. These bearings are built to withstand the rigors of skateboarding, offering durability and speed that cater to the needs of professional and amateur skaters alike.

Beyond bearings, Hard Luck Mfg offers a range of apparel and accessories that resonate with the skateboarding lifestyle. From graphic tees and hoodies to griptape and pins, the brand's products are infused with a distinct aesthetic inspired by old-school cars, motorcycles, surfing, and a touch of rebellious destruction.

Notable Highlights

Hard Luck Mfg isn't just about products; it's about the culture and stories that surround skateboarding. The brand's imagery and ethos pay homage to the roots of skateboarding while embracing its evolution. Its connection to iconic figures like Jason Jessee and Mark Gonzales adds a layer of authenticity and legacy that few brands can claim.

One of the most intriguing aspects of Hard Luck Mfg is its ability to blend functionality with style. Whether it's the precision of their bearings or the bold designs of their apparel, the brand consistently delivers products that resonate with skaters worldwide.

HARD LUCK BEARINGS HOLIDAY 2017 PROMO

Andy Roy For Hard Luck Bearings and Grip

Lakai x Hard Luck MFG.