Emerica Footwear was launched in 1996 as part of Sole Technology, Inc., an American footwear and apparel company. The brand was founded by Pierre-André Senizergues, a former professional freestyle skateboarder. Emerica quickly gained recognition for its commitment to skateboarding culture and innovation.

Emerica specializes in designing and producing high-quality skate shoes and their focus is on creating durable, functional footwear that meets the demands of skateboarders. Beyond shoes, Emerica also sells apparel and has produced a number of skateboarding-themed videos.

In 2013, Emerica released the skate video “MADE: Chapter One.” What made this release unique was that it was offered to consumers at a price of their choosing, with a minimum price of just US$1.00. This groundbreaking approach allowed fans to support the brand directly while enjoying top-notch skateboarding content.

Emerica has sponsored a talented roster of skateboarders over the years including:
Collin Provost, Ed Templeton, Jamie Thomas, Chris Senn, Justin “Figgy” Figueroa, Kevin “Spanky” Long, Leo Romero, Jeremy Leabres, Jon Dickson, Eric Winkowski, Rob Maatman, Dakota Servold, Kevin Baekkel, Victor Aceves, Chris Wimer.

Emerica’s commitment to skateboarding culture, innovative videos, and quality footwear has left a lasting impact and skaters appreciate their authentic approach and dedication to the sport.

While the Sole Technology name has gradually been phased out due to being acquired by the Nidecker Group, Emerica’s legacy continues to inspire skateboarders worldwide.

Emerica Skateboard Videos:

Emerica: "This is Skateboarding" Skate Video

"Documenting two years on the road with the Emerica Team. This Is Skateboarding is an epic journey into the lives of this risk-taking band of cult heroes as they demonstrate their hair-raising assaults on a variety of urban terrain throughout all of the major skate meccas around the globe. From the innovative filmmaking team of Mike Manzoori and Jon Miner comes a new video presentation that’s designed to become a classic in its genre. What is skateboarding? This Is Skateboarding!"

"Honestly get chills watching the credits, that imagery and that music. These were the golden years boys, we’re all part of a small cross section of society that grew up skateboarding and watching this video. Nostalgia at its absolute peak!"

"When this came out on VHS i was 11. My aunt gave this to me. I watched it 5x a day every day. I lived in the middle of nowhere became a great skateboarder. I taught my kids. It has been my life. She passed a few years back, and this video reminds me she started it all. Thanks, Aunt Teresa. I miss you."

"What a throwback. This was the first skate video I owned. I watched it for breakfast, lunch, and dinner. I would fall asleep and wake up to it. So good."

"Arguably the greatest ending ever in a skate video."

Emerica: "Kids in Emerica" Skateboard Video

"Emerica had the most stacked lineup around these years."

"Gotta love the skating being in sync with the song, Love is a Drug. Truly impeccable"

"More core in 04! Honestly, this was my favorite era of skateboarding."

"Brings back sooo many memories! Fucking love all of these guys! This video made me feel like part of the crew for sure!"

Emerica: "Stay Gold" Skateboard Video

"The Emerica full length, "Stay Gold" from 2010 featuring Andrew Reynolds, Leo Romero, Brandon Westgate, Justin Figueroa, Jerry Hsu, Bryan Herman, Kevin Long, Braydon Szafranski, Collin Provost, Marquis Preston, Aaron Suski, and Jamie Tancowny.

Filmed by Jon Miner & Mike Manzoori. Edited by Jon Miner.

0:00 Intro
4:17 Brandon Westgate
9:12 Bryan Herman
14:00 Marquis Preston
17:13 Kevin "Spanky Long"
20:00 Collin Provost
24:12 Jamie Tancowny
27:24 Aaron Suski
30:14 Braydon Szafranski
32:52 Justin "Figgy" Figueroa
36:38 Jerry Hsu
40:08 Leo Romero
45:50 Andrew Reynolds
51:00 Credits"

"13 years later and this video is still pure gold."

"This is my favorite skate video of all time."

"I hope younger generations will be able to understand the impact of this video."

"This video is like those few albums you can listen to over and over again without skipping a song."

"This was the video I worshipped, these are the dudes I tried to skate and dress like, this was the music I listened to  thank you Emerica"

Emerica: "MADE Chapter One" Skateboard Video

"a legendary and rare great video by Emerica to the skateboarding community world wide."

"Westgates part has got to be one of the best ever. Hands down."

"One of the best skate videos of all time. Westgate’s part is easily top three for me."