Dial Tone Wheel Co.: A Symphony of Skateboarding Excellence

In the vibrant world of skateboarding, where individuality and creativity reign supreme, Dial Tone Wheel Co. has carved out a unique niche. This East Coast-based brand, a brainchild of the Theories of Atlantis collective, emerged as a fresh voice in the skateboarding community. Since its inception, Dial Tone has been synonymous with innovation, quality, and a deep-rooted passion for the sport.

The Genesis of Dial Tone Wheel Co.

Dial Tone Wheel Co. was established as a division of Theories of Atlantis, a collective known for its dedication to skateboarding culture. Rooted on the East Coast of the United States, the brand quickly gained traction for its thoughtful approach to skateboard wheel design. From the outset, Dial Tone aimed to cater to the diverse needs of street skaters, offering a range of shapes, sizes, and durometers that ensure a smooth ride on any terrain.

The Dream Team

Dial Tone's roster of team riders reads like a who's who of skateboarding talent. The team includes luminaries such as Alexis Sablone, Ben Gore, Jahmal Williams, Brian Powderly, and Sully Cardenas. Each rider brings their unique style and energy to the brand, embodying the spirit of Dial Tone. The team also features rising stars like Jordan Trahan, Aaron Herrington, and Trevor Thompson, who continue to push the boundaries of what's possible on a skateboard.

Specialization and Signature Offerings

Dial Tone Wheel Co. specializes in crafting high-quality skateboard wheels that cater to the needs of street skaters. Their product lineup includes a variety of wheels designed for different skating styles and surfaces. From the soft and smooth Rotary Cruiser Wheels to the high-performance Atlantic Series, Dial Tone ensures that every skater can find the perfect fit for their setup. The brand is also known for its eco-friendly initiatives, such as the Matchbook Bolts, which come in plastic-free packaging.

Notable Highlights and Achievements

One of Dial Tone's standout moments was the release of their first video offering, "Wait for the Beep," which showcased the original team in action. The video, filmed and edited by Josh Stewart, captured the essence of Dial Tone's ethos—creativity, camaraderie, and a love for skateboarding. Additionally, the brand has collaborated with artists like Alexis Sablone to create unique wheel designs that resonate with skaters and art enthusiasts alike.

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