Cliché Skateboards emerged onto the skateboarding scene in 1997, founded by French professional skateboarder Jeremie Daclin. Based in Lyon, France, this brand quickly made waves in the skateboarding community. Daclin’s vision was clear: to create a European alternative to the dominant American skate brands.

Cliché wasn’t just another run-of-the-mill skateboard company. Daclin wanted to celebrate European skateboarding culture, and he believed in capturing the essence of skating across the continent, from the bustling streets of Paris to the rugged spots in Barcelona. Cliché also embraced the artistry of skateboarding. Their videos and graphics were visually striking, often featuring stunning photography and creative designs. Cliché didn’t pigeonhole itself. Whether it was street skating, vert, or cruising, they celebrated all aspects of the sport.

Cliché assembled an impressive team of skaters, including:
Lucas Puig: His smooth style and technical prowess made him a standout.
JJ Rousseau: Another French talent known for his fluid lines and creative approach to street skating.
Javier Mendizabel: A Spanish powerhouse who brought raw energy to the team.
Cale Nuske: The first Australian rider for Cliché.
Vincent Bressol, Ricardo Fonseca, and Nicolas Caron.

Cliché released their debut video, Europa, in 2000. It showcased the team’s skills across Europe, from iconic spots to hidden gems. The brand’s popularity soared, and they continued to produce memorable videos over the years.

In 2001, Cliché took an unexpected turn. The France-based Salomon Group acquired the brand. However, this didn’t dampen their spirit. They kept pushing boundaries and creating quality products until November 2016, when Dwindle Distribution (an American company) announced that they would discontinue the Cliché brand.

Despite this, Cliché’s legacy lives on.

Cliché Skateboard Videos:

Cliché: "Bon Appetit!" Skate Video

"I won this on VHS in a sidewalk magainze competition and it arrived on my 15th birthday unexpected. I watched it religously and skated the carpark by my house relentlessly. More than half my life later, just started skating again, at 33, watching this again: Every song, sound and trick brings back the strongest sense of nostalgia."

"I've been saying "ohhhhh, session ova" since I first saw this back in 2004, and I'm not finna stop now"

"BRO I HAVE THIS ON VHS !!!! MY CHILDHOOD RIGHT HERE ...GOTTA PICK UP THE BOARD AGAIN ITS BEEN LIKE OVER 10 YEARS YEARS ...IM 30 NOW LOL"

Cliché: "Freedom Fries" Skate Video

"This video made me feel like I was home and I am from the East Bay of Northern California."

"Such a classic Lucas' part"

Cliché: "Hello Jojo" Skate Video

"Filmed and edited by French Fred, Hello Jojo was released in 2006, featuring Joey Brezinski's first full video part for Cliché. Grand Canaria and Apéro tour also included."

"This is not just a skate video, but a real work of art. The quality of filming, editing, and soundtrack indicate that those who created this love their work. I think that's one of the differences between skateboarding then and now."

"Dat's one of my first skatevids ever! The French Fred's edit back in the days was so funny and nifty! ah ah ah, Miss dat way of filmin' and editing' nowadays. Please Fred, bring back this vibe. Cheeers!"

Cliché: "Déjà Vu" Skate Video

"A Cliché Skateboards video featuring Andrew Brophy, Cale Nuske, Charles Collet, Javier Mendizabal, JB Gillet, Jeremie Daclin, Joey Brezinski, Lucas Puig and Ricardo Fonseca.

Cliché's Best Videos Déjà Vu Remixed By The Best

Chapters
00:00: Intro
01:19: JB Gillet
05:23: Ricardo Fonseca
07:56: Joey Brezinski
11:59: Cale Nuske
16:01: Javier Mendizabal
19:59: Charles Collet
23:07: Jeremie Daclin
25:54: Andrew Brophy (muted due to copyright)
29:06: Lucas Puig
37:02: Credits

50:03: Gypsy Tour 2"