Aesthetics made a significant impact on skateboarding culture, appreciating skateboarding as an art form.

Founded in 1990 by Ray “Bones” Rodriguez, Aesthetics aimed to blend skateboarding with visual aesthetics, creating a brand that celebrated the intersection of art and sport.

Aesthetics was considered revolutionary within the skate community and remains iconic.

Aesthetics Skate Team Members included:

Clyde Singleton
Joey Pepper
John Igei
Josh Kalis
Kevin Taylor
Rob Welsh
Sal Barbier
Stevie Williams

Their skateboard deck graphics leaned toward a contemporary, early 2000s fashion aesthetic—think denim on denim, baggy sweats, and oversized tees.

Aesthetics brought an artistic sensibility to skateboarding. Their graphics weren’t just designs; they were visual statements.

The brand’s influence extended beyond skateboarding decks. It seeped into popular culture, leaving its mark on music videos, fashion runways, and street style.

Suddenly, baggy pants, oversized tees, and skate shoes became synonymous with cool, thanks in part to brands like Aesthetics.

While the brand’s lifespan may not have been as long as some others, its impact endures.

Skaters who remember the 90s appreciate Aesthetics for pushing boundaries and embracing creativity.

So, next time you see a classic Aesthetics skateboard product, know that it carries a piece of skateboarding history, art and rebellion on four wheels!

Aesthetics Skateboard Videos:

Aesthetics: Ryde Or Die Vol. 1 Skateboard Video.

"Pure Nostalgia. I used to watch this video before I went out skating bk in HS. I'm 37 now..shits crazy that it's almost been 20 years"